The semi-Independent and the mainstream: There Will Be Blood (2007) vs. Cloverfield (2008)

May 7, 2008

Paul Thomas Anderson’s first 4 feature films:

All produced using PTA’s own production company, Ghoulardi Films.

But all films distributed by major studios (except Hard Eight), much like Spike Lee.

  1. Hard Eight (1996)
  2. Boogie Nights (1997)
  3. Magnolia (1999)
  4. Punch-Drunk Love (2002)

There Will Be Blood acts a significant point of departure for PTA, in terms of the kind of films he has made previously. Stylistically, though, it is still in much the same vein as these other films.

There Will Be Blood: oil derrick explosion scene

Daniel Day-Lewis and Paul Thomas Anderson

Cloverfield Viral Marketing Campaign

Cloverfield teaser trailer: view here

What does it tell us about the film?

What does it not tell us about the film?

More Viral Marketing for Cloverfield:

Here are the links to the 6 main character’s pages:

Marlena – http://www.myspace.com/marlenadiamond
Lily – http://www.myspace.com/lily_ford
Hud – http://www.myspace.com/hudsonplatt
Rob – http://www.myspace.com/robbyhawkins
Jason – http://www.myspace.com/jj_hawkins
Beth – http://www.myspace.com/beth_mcintyre

Slusho website: (one of the characters in the trailer is wearing a Slusho t-shirt)

http://www.slusho.jp/

There Will Be Blood‘s cheap, award season marketing at critics (semi-indepedent films aren’t above this kind of marketing if it helps)

view here

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